It’s definitely one of the keywords in recent years: vegan. Associated with vegetarianism, a diet that excludes all consumption of products of animal origin or linked to their exploitation, the word and the values it transmits, first widely disseminated in the agri-food sector, have spread to other areas such as fashion and fashion. beauty.
In perfumes, pharmacies and even supermarkets, It is more and more common to read “vegetarian” on cosmetic packagingBe it face care, body care, hair products or even makeup. Simple fashion influence or genuine interest in our skin and hair? We wanted to learn more about the benefits of vegan beauty products.
Botanical cosmetics, primarily a commitment to animals and the planet
“A vegetable cosmetic product is a product that does not contain any animal by-product in its composition‘,” explains Jeanne Boubakri, director of ethics and charities at Lush France & Benelux. Concretely, this means that the product does not contain milk, eggs, honey, beeswax, lanolin, nor animal fats … a lot of frequently used ingredients in “classic” cosmetics.
The brands they offer are generally committed to reducing their environmental footprint, particularly through environmentally responsible packaging or commitment to associations committed to preserving the environment.
Veganism: More than a diet, a lifestyle
That is why vegan cosmetics are made from plant-based alternatives to ingredients of animal origin.Such as vegetable drinks that are milk substitutes or aquafaba and tofu that replace eggs in recipes. “Today, it’s not very difficult to formulate botanical cosmetics. There are many ingredients that have replaced animal derivatives,” explains Maria Romero, Director of Product Development at Freshly Cosmetics.
Take for example collagen, which is an animal substance (bovine or marine). “The cruelty-free alternative is collagen precursor components, which are molecules that boost collagen synthesis in our skin, such as vitamin C or bakuchiol.” The same goes for keratin, which cannot be obtained from plants, but for which alternative molecules have been found, notably “the hydrolysis of plant proteins such as baobab oligopeptides” as we are told at Freshly Cosmetics.
However, this does come at a cost, as plant-based alternatives are sometimes more expensive than their animal counterparts, Plant-based products can be more expensive for consumers to purchase. And when these alternatives don’t yet exist or don’t offer the same cosmetic qualities as traditional formulas, brands committed to a vegan approach may have to delay or simply cancel their product launches.
Vegan & Cruelty-Free Organic Beauty: Different Mentioned
Many vegan beauty products also claim to be cruelty-free (no cruelty to animals), which explains why the two are mentioned on the packaging. Cruelty-free indicates that the product has not been tested on animals, a controversial process banned in the European Union since 2013, but remains mandatory for brands who wish to be able to sell for export in certain countries, such as China for example. “Thus, a product containing honey can be classified as cruelty-free and a vegan product can be tested on animals, even if it is not in the logic of a vegan approach,” summarizes Jeanne Boubakri.
Another common confusion: Botanical beauty products are not necessarily organic. The organic label guarantees that a certain percentage of the formula comes from organic farming, which is absolutely not the case with a vegan mention.
Is organic always better for skin?
Moreover, Plant-based products aren’t necessarily responsible for the environment either.. “The term botanical only indicates that an ingredient is not of animal origin,” Maria Romero recalls. “So any synthetic ingredient (derived from petroleum, for example) is vegan, but it’s not ‘clean’ from an environmental impact perspective, because it comes from a fossil source.” CQFD.
Is using botanical cosmetics better?
More ethical, are vegan cosmetics better for skin and hair than conventional products? There is no evidence confirming this today. In fact, It all depends on the quality of the ingredients included in the preparation (See Inci Beauty or Yuka type applications, editor’s note).
The same goes for vegan makeup, which is no more and no less good than its non-vegan counterpart, although some brands work just fine. Thus brand Kat Von D, a vegan since its beginnings (a very committed creator, note editor) has quickly become a reference in terms of long-wearing, tinted makeup.
Kat Von D, the American who wants to turn France into vegan makeup
Botanical cosmetic labels to know
To find out if a product is vegan or not, just check for a label on the packaging. While some brands are 100% vegan, others are not, but offer some certified vegan products or ranges.
In France, the main labels for vegans are the Vegan Society, Certified Vegan, Expertise Vegane Europe (EVE), VeganOK, Vegecert Vegan, and the Vegan Awareness Foundation. These labels guarantee that there are no ingredients of animal origin in the products.
Discover A selection of botanical cosmetics In the slide show below.