by Brian LeGov
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This is it a little normalSome might say. But not so much… according to the growth Tito was bornthe company founded in 2019 by Helen Messi, north of Rennes (Ille-et-Vilaine). For nearly three years, she’s been making and marketing, via her eponymous website, to moms jewelry to create with a stone from Mother’s milk and/or a strand of hair from their child.
It went from about ten requests to about 200 requests each month.
this is Momaged 36 years three children7 year old twins and a 5 year old boy. “I’ve always been a breastfeeding mom and so am I for natural weaningThat is, when the child decides to stop. This usually happens between the ages of two and a half and five years. “For knowledge, Just look with your child. “When he stops asking or when we show him and says no, we quickly understand that it’s over.”
His passion became his profession
Helen Macy has always been I enjoyed breastfeeding In particular special link which he creates with his child. “I participated as a facilitator in La leche League, which is the only international association that supports breastfeeding. I was very fast In contact with mothers Those who have pain or other problems with it. I realized thatWe don’t tell them enough About how to do it in the field. »
Then create a file Facebook group For exchange between nursing mothers. She now has more than 80,000 members.
Many mothers, like me, wanted to keep the memory of the relationship with their babies while breastfeeding. I have seen that getting a gem with breast milk is done especially in the United States.
“Passionate about breastfeeding and proof, I wanted to do work related to these two points. So I found making jewelry out of breast milk,” Helen Macy continues.
in September 2019She embarked on an entrepreneurial adventure by developing her own website to sell jewelry Made up of a stone of breast milk and/or a lock of baby hair: “I suggest today More than 100 modelsFrom rings to earrings, including bracelets, necklaces or even adaptable Pandora beads.”
How are jewelry made?
Number Between 35 and 120 euros Depending on the style of jewelry chosen. Once this step is completed, Hélène Messé sends each customer a file Kit to restore breast milk A necessary and strand of hair that you must send back to the workshop for preparation.
When the breast milk and tufts of hair arrive, Umm Al-Sayegh follows a Very strict protocol So that breast milk in its liquid state turns into a solid state, close to a stone.
For this, I degrease, sterilize and dry my breast milk. Then I use a solvent that gives the milk its rock hardness.
The stony side reached, the stylist will be able to incorporate or not the baby’s hair. “We can too Personalize Jewelry made of gold, rose gold, or silver leaf, for example. »On average, it takes four to five working days to make a gem Six and eight weeks between order and delivery.
She admits that a lot of moms wonder about making sure they get jewelry with the right breast milk. “In response, I explain to them everything I have. Trace actionThis breast milk never leaves its name. I know I have a great responsibility. Crediting your breast milk is nothing. »
activity in development
Like Hélène Messé, many websites use breast milk to design jewelry. In particular, you can find Ma parenthèse lactée, L’or d’une vie, Ouistiti & Co. Lackto also gives moms the opportunity to create their own creations.
99% of her clients are mothers who give themselves a gift. “There are also fathers who sometimes ask for their wives, but this is still rare. She also keeps an eye on the questions and reactions this activity elicits.” Some say it is ‘disgusting’ or wonder why she is doing it. basically, Mothers know it representsconcludes Helen Macy.
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