We thought the design was buried. but not ! Re-launched by shine-loving influencers, it’s emerging as the latest hair must-have.
On TikTok, the hash curler has 9.5 million views. At hairdressing device suppliers like BaByliss, we rub our hands. The professional hairdressing segment (1% of appliance sales) has seen its sales grow by 80% in just a few months! In fact, the curler combines two powerful trends: curling and volume. So she has everything to seduce Generation Z, in search of very sharp looks.
Ah, the curler…it was a whole era! In the 1950s, no well-educated woman would have gone out without her hairdo. “In quality salons [Alexandre, Carita, Patrick Alès, Lorca, Maurice Franck…]They were fitted on soft rollers rather than regular rollers, lined with hard, spiky hair, recalls Joël Villard, a colorist. We wrapped the wick with a stabilizer [Suffrage, de L’Oréal] Or beer, but this formed bad films when dry. We protected the end of the hair with dot paper [encore utilisé pour les permanentes]Then the wick was wound and fixed with a pickaxe. Once the curlers were in place, we hid everything under a net, and placed the presto, under the helmet on the stand, for thirty to forty-five minutes! The customers all ended up drowsy, stunned by the heat. When we finally opened the wick, it was as hard as concrete. Then the hair was combed, combed back from the roots, and styling can last for a whole week! »
Then, towards the end of the 1960s, brushing became a huge trend. “We brushed, then we put on the bobbins, the maestro went on. I cooled the locks on him and took off the roots, with a great volume effect. Then we re-brushed. So the bobbins left a few of their mark on the hair and the result was so natural. Dalida, in particular, was crazy With this new styling.For Sophia Loren, on the other hand, there just wasn’t enough volume.So much so that she preferred to wear a half-headed wig.
Hair curlers allow you to create the most amazing hairstyles
If influencers are once again crazy about curlers, it is because they allow you to create super beautiful hairstyles without the need for a hairdresser and without damaging your hair too much. The result: voluminous waves on cascading hair like Claudia Schiffer or Cindy Crawford in the ’90s.
Another plus: the temperature of the heated rollers does not exceed 140 ° C (compared to 220 ° C for a curling iron), which preserves the fibers even more. Beauties Diane Lier and Carla Ginola in particular swear by them. For David Lucas, the Parisian hairstylist, the easiest way is to pre-dry the hair as much as possible before putting on the rollers. Prefer large and medium. Youngsters have very curly hair. Spray hair with heat-resistant spray. Take a curly-width strand (not too thick, if you have long hair) and roll it up, keeping it tight. Secure with a clip, then leave for ten minutes on thick hair, five on the ends. Once the curlers have cooled, remove them by gently opening the wick. Next, scrub the roots down to fade any marks you may have left on the hair. Comb hair back. Finish with a veil of varnish if needed and think!
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