Sarinza creates an empty locker room for the association (en avant tout(s) to combat gender-based violence).

On Sunday, June 19, 2022, the online sales platform sells used clothing with influencers, and all profits will go to the En avant tout(s) association working for equality and the end of sexism and Hanf.

More than one in four women experienced physical and/or sexual violence from an intimate partner before their fifties, according to a large study published in February 2022 on The Lancet, conducted from 2000 to 2018, with 2 million women age 15. In 161 countries:

This violence begins early, and particularly affects adolescent girls and young women 24% of women aged 15-19 and 26% of women aged 19-24 have already experienced such violence at least once since the age of 15”

Based on these kinds of observations, an increasing number of brands are taking action against violence against women, somewhat tactfully. Including Sarenza, who has supported En avant tout(s) since 2020. He works for equality, putting an end to sexism and sexual and sexual violence. Their partnership is embodied today in a special day of solidarity.

Sarinza organizes a locker room for the feminist association En Avant tout (s)

As part of this long-term partnership, Sarenza is organizing a solidarity empty dressing room on Sunday, June 19, 2022 in La Caserne, an incubator for young designers committed to more sustainable fashion in Paris.

To tempt the barge, artists and influencers were invited to empty their locker rooms: Kasali, Justin Verger, Chloe Burps, Camelia EP, Sherin Boutella and Gloria Raissa.

And since for a good cause, all profits will go to the Association(s) en Avant.

A roundtable will also be held during the event on “Equality and the Inspiring Journeys of Women Entrepreneurs”, from 2:30 pm to 3:30 pm..

A profitable process for both Sarinza, influencers and women?

The brand as well as these artists and influencers demonstrate their commitment, while the association raises funds and gains exposure. A win-win process?

Are we talking about feminist washing?  📣

If we can welcome this initiative, we can also question the way in which you are witnessing a transformation Social engagement as a new tool to differentiate brands and influencer marketing players. We could roughly speak of purple washing (also called feminist washing) if this process were to hide under the practices of the feminist veneer serving women…

Solidarity-free locker room day in Sarinza of the avant-garde association(s), in Caserne (12 rue Philippe de Girard, 75010 Paris), Sunday 19 June from 11 a.m. to 5 p.m.


Read also:

An NGO has warned that the pandemic has worsened the living conditions of the Indian women who make our clothes

Front page Image source: Instagram screenshotsarenza

Domestic Violence: Resources

If you or someone you know has been a victim of domestic violence, or you just want to know more about it:

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