Goop and Poosh, the brands of Gwyneth Paltrow and Kourtney Kardashian, have started a collaboration: What a surprise (no)!

Gwyneth Paltrow and Kourtney Kardashian have combined the strengths of their media outlets Goop and Poosh to start an exclusive collaboration. But what exactly can we expect?

Ghouinith baltrow And Kourtney Kardashian both rode the wellness and beauty wave To build their own media: Goop and Poosh. Even if it sometimes means having to suffer through some scandal…

Today, the two stars decided To combine their strength To collaborate together on their brand. An expected and fearful alliance both women He sometimes praises practices that are dangerous to women’s mental and physical health. We’re considering, among other things, a vegan keto diet, infrared sauna and intermittent fasting to fight Gwyneth Paltrow’s long-term Covid or even ” The Purification of the Panchakarma » which Kourtney Kardashian and her husband Travis Parker talked about in episode 7 of the reality TV show broadcast in France on Disney+ called The Kardashians.

In 2018, US courts sentenced Goop to a fine of €125,000 for false advertising after finding more than 50 unsubstantiated health claims on the site…

But let’s go back to this collaboration between these two health and beauty entrepreneurs who often flirt with misinformation.. Well for now, just a candle with a name.” This smells like my bush (Frown the scandal surrounding Gwyneth’s Vaginal scent candle Paltrow).

Smells good candle for recycling concept

Candle “This smells like Poosh” – Goop x Poosh – 70 euros for 305 grams.

Available since June 2, 2022 on their own sites, This candle contains notes of black gardenia, geranium, green pepper, timor berry, honeysuckle, ylang-ylang and oakmoss. It costs $75 for 10.75 ounces (about 70 euros for 305 grams).

Agree, we are staying on the same principle of sulfur as the original model. At the same time, it makes people talk, it makes them buy, in the end, this is the whole principle of marketing.

But isn’t that another thing that reminds us that Gwyneth Was Paltrow the first in this stature? According to the main interested party, the answer is no. She explains in a video posted on Instagram: “I think it’s a great opportunity to meet two women.”

Cooperation wants to highlight brotherhood

Obviously, this isn’t the first time the two women have bonded with each other. Created by Poosh, Kourtney Kardashian knew well She’s surfing on a wave that her ancestor has already taken.. But regardless, according to the main stakeholders, the two brands will not be competitors, quite the opposite. Gwyneth Paltrow says:

This idea that women should compete is nonsense inherited from the patriarchal systemThere is room for every woman to realize her dreams. I used to fall prey to this kind of thinking years ago, so I understood where it came from. Now I am very happy when I see new business in health and wellness. There is a place for all of us, plus Kourtney Kardashian is a very good person. »

Is this principle of brotherhood a good marketing work? Can ! But if the only fruit of their collaboration is a candle with a recycled name and concept, it looks somewhat disappointing. even, like phishing.


Read also:

Gwyneth Paltrow, enemy number 1 of your vagina, has the nerve to criticize porn

Single image credits: Goop.

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