“I don’t want to rush into anything, I just want to do things fairly,” Cecile Nouri explains. This Tuesday, May 10, launch of its unclassified gendered prices hasn’t gone unnoticed, however, since Tuesday morning, the media has been cruising around the hair/tattoo parlor.
In 2016, Cecil Norrie and Jesse Morell opened Art Shop at 23 rue Lycée in Besançon. The concept is original, because Jesse is a tattoo artist and Cecil, hairstylist/stylist. Today, the young lady decided to harmonize her prices: for a short haircut, whether you are a man or a woman, the price is the same: 28 euros. This is a decrease of 6 euros for women and an increase of 3 euros for men. “It’s a small step forward, a compromise. The hairstylist comments that the man has always paid less than the woman.
“Now I want to dare”
A 2018 study by the CLCV (Consommation Logement Cadre de Vie) revealed “a frequent increase in women’s prices compared to men’s, including similar hairdressing businesses.” On average, the “Shampoo haircut” package costs €20.46 for a man compared to €30.07 for a woman, a difference of about 47%. “The price difference between women and men is being abused, one customer comments. The man with long hair will still pay the man.”
The idea of aligning their prices has been in Cecil Nouri’s head for several years. “I didn’t dare. Now I want to dare. I don’t understand why I would charge a woman more,” she explains. The hairdresser adds that many clients have asked her what justifies the price difference. Cecil replies, “She doesn’t need to exist anymore.” On short hair, customers are increasingly demanding natural styling instead of a brush. Therefore, a short women’s haircut requires the same work as a men’s short haircut. I want my prices to be fair in relation to the work done. »
Not in the idea of ”controversy or propaganda”
Far from wanting to “make controversy or advertise,” Cecile Nouri is surprised by the metrics that the launch of her non-gender quotes has taken. Fortunately, “most of the comments are overly positive,” she says. The initiative was welcomed by Solidarité Femmes Besançon on its Facebook page.
Some notes are less benevolent but focus more on the price, €28, than on the message itself. The hairstylist notes: “There are hairstylists at all prices.” Everyone is free to find the salon that suits them. Cecil Norrie remains ‘straight in her sneakers’: ‘After all we’ve been through, Covid, the war in Ukraine, it’s time to reclaim meaning, values in what we do, in our work.’ The young woman, ‘not an activist’, evokes above all ‘the story of Balance”.
Six years ago, Cecil Norrie started with Jesse Morrell, “to create her own workspace.” A person who was dedicated to the medical and social sector found another way to “take care of people”: “Hairdressing is so many things, it is part of our identity. These are important transformations that indicate turning points in life. Far from controversy, it claims above all the ‘freedom to practice hairdressing’ according to [ses] Value”.